PASSION -With a team composed of 12 enthusiastic, audacious, and passionate skiers, we pride ourselves in our savoir-faire. Our goal is to offer high-quality skis by anticipating the ever-evolving needs of our demanding and limitless discipline. More than a simple ski brand, ZAG is a project of passion.
AUTHENTICITY -Based in Chamonix Mont-Blanc, over the last 15 years, ZAG has become a pioneer and a reference in the eyes of mountain lovers, as well as, freeride and freetouring/touring enthusiasts. ZAG continues to seduce skiers looking for unique experiences by developing easy-to-use, intuitive and high performing skis for all skiers types.
RESPONSABLITÉ -Aware that ZAG’s playground is threatened, and as the quality of the atmosphere is more and more discussed, ZAG launches the ZAGreen Program. The goal of this program is to reduce the environmental impact of the ski industry not only by committing to greener product production, but also by making daily life at the office more environmentally conscious. In addition to commitm...
ENGAGEMENT -Launched in 2017, this program represents ZAG’s commitment to eco-responsibility. Through the ZAGREEN PROGRAM, ZAG commits to reducing its own environmental impact as well as influencing the activity of the community. The free-touring range’s compliance to the standards of 1% for the Planet allows us to reach our eco-friendly goal: protect our playground. In 2019, ZAG has co...
CAROLINE de Wailly CEOZAG… more than just skis…a whole universe! My job is to encourage you to try our skis…as then you will enjoy a different and fulfilling ski experience. With Zag, Elevate your sensations ! When heading off with the team to the Grands Montets I’m always grateful to have available lightweight and easy turning skis like the Ubac Lady to help me keep up ! When I ski with my famil...
BASTIEN SAILLARD R&D DirectorIt’s because of me, or thanks to me, that you enjoy your skis. I imagine, design and test all of the skis and being a perfectionist I always want more ! More performance, lighter weight, greater fun factor and of course ease of skiing, which we all need ! I’m often skiing prototypes but you will find me on S-122s 193 cm in the Chamonix trees on on H-112s 195 cm at the top of...
ALAN LEMASSON Digital Marekting ManagerI’m the social media guy at ZAG ! Whether it’s a Facebook posting, photo on Instagram, a Youtube video or even a photo-shoot, you can be sure I’m involved ! When I’m not riding my downhill bike, I love touring with my UBAC 102 skis which are light enough not to tire my legs too much for the up and then really reward me on the down ! If there’s 50 cm of fresh snow I pull out ...
NICOLAS PERIER R&D ManagerI am in charge of the ZAG lab. My job is to transform the increasingly innovative ideas and sketches of our visionary shaper into working models. In summary, prototype skis are my thing! My favourite playground is La Tête Aubry at Flégère. When I’m there, I’ll always have my H-112 skis with me, whatever the conditions.
HADRIEN CECCARELLO Sales Manager FranceI am in charge of the brand development in France. I started working at ZAG in the South West, and today I am based in Chamonix. I like the brand's values. If you see ZAG skis in any store in France, it's because I was around. On my H-96 I am also comfortable on pist as well as off-piste, it is the strength of ZAG.
SAMIRA BARCHI Chief Financial OfficerIt was really by chance that I put on my first skis on the slopes of the Grands Montets and it was also by chance that a skiing accident forced me to stay in Haute-Savoie. My favorite skis are the H88: I feel safe, it is stable, handy, lightweight, responsive and hang the snow, like me
ATHLETESUne équipe de professionnels qui prend du plaisir à glisser sur les pentes les plus engagées en toute sécurité grâce à des skis d’exception.
Wadeck Gorak wins the Verbier Xtrem with one of the most flowing ski run ever on Bec des Rosses. He finishes on the 5th rank in the world's elite ranking in freeride and qualifies for a second season on the Freeride World Tour… The SLAP 112 is not only a toy, it can also help the best into their search for ultimate performance !
After many years of development, the new Ubac, most versatile ski on the market finally sees the light. 3D manufacturing extends to the whole hiking line.
Launching the international development plan
ZAG celebrates its 15 years and produces 150 pairs of the legendary BIG which opened the doors of off-piste skiing to all skiers. Personalisation appears with the DIY (Design It Yourself) : Choose the colour and message, each pair of ZAG becomes unique.
Caroline de Wailly, Marketing Manager becomes General Manager.
ZAGREEN Program : Eco-responsibility and eco-design become the priority. New materials, new manufacturing process, new life rules, our playground mustn't be tarnished anymore !
The ZAG LAB, at the heart of the brand's R&D opens its doors, even more efficient in the development !
"Elevate your sensations" youths and women take a new part in the ZAG offer. The pro shop turns into a concept store for more friendliness !
The Adret passes below one kg and allows the fans of nature raids and long mountain races to discover the absolute comfort in the downhill with ultra light skis : No compromise. Graphic redesign by the Be-Poles Studio, implementation of the new MULTRITRACKS FINDER'S logo
Skiers and ascending or descending elevation enthusiasts can now gather on the website freerando.com an in Chamonix for the first freerando contest in the world, the BANZAG. (utilisation possible du logo BANZAG dans la charte) https://www.zapiks.fr/banzag-2014-2ieme-edition.html The design of the skis is now taken in charge by Studio Be-Poles.
The Ubac revolutionize ski touring and allows hikers and free riders to gather around a new kind of skis, both wide and light. The Freerando movement starts its growth.
The world's prime location for Freeride is Chamonix, and after opening a pro-shop in 2010, ZAG settles at the bottom of the Grands Montets in 2011. A new base and quickly a new lab, to allow rapid development processes and to explore new solutions around the manufacturing of skis.
Julien Lopez, pro rider of the ZAG team becomes World Champion with the mythical skis H-112 : H for Hospital and 112, the phone number for the emergencies… The powder gun dedicated to the most engaged riders !
Innovation remains at the heart of the strategy, and if the Rocker has also appeared on other brands, at ZAG, it's the introduction of the double Rocker with the SLAP model (Style Libre Arrière Pays, literal translation of the English term Freestyle Backcountry). Easier to turn, even more flotation and once more at the origin of a small revolution, quickly imitated by the competition.
Franck Bernes-Heuga, a team ZAG rider takes the lead and, quickly supported by new investors, brings a new dynamic serving a clear vision : becoming the reference brand on the ski freeride market.
Wide, long and progressive tips (also known as the first "Rocker") combined to a very short radius, the patent is issued and the effects on the snow are so remarkable that ZAG wins the Brand New Award at the München's IPSO (price for the best innovation in the field of sport). The Freeride 75 and the Gold, biggest ski on the market (up to 201cm with 93cm waist) complete the offer. It's the beginning of the ZAG flood !
Based in Bourg Saint Maurice, high level snowboarder, ski instructor and shaper for the snowboard brand Nidecker. Stéphane Radiguet, nicknamed Zag, imagines a revolutionary pair of skis. The idea is simple : allowing all the skiers to recover the feelings of snowboard and giving them the possibility to carve on the slope and to float in the fresh powder with a surprising ease, the BIG 84 was born !