Concept Store


Since 2010 we have the pleasure to welcome you in our concept store in Chamonix, the Mecca of freeride and touring skiing! The aim of this place is to put in contact all the people who are passionate about skiing and wide open spaces without any tracks. We have decided to create a meeting place where the ZAG team is available to chat with you over a coffee, discuss snow conditions, advise you on your mountain equipment and all this in an authentic and friendly atmosphere!

You don't need to be a great ski connoisseur to come and meet us, we will always be happy to welcome you and immerse you in the world of the brand.

Located in the same place as the ZAG offices, the Concept Store is situated at 2100 route d'Argentière in Chamonix, just a few seconds from the Grands-Montets ski lifts. You will find in our premises:

A presentation area: all the collections and ranges of skis of the current year are presented according to their characteristics.

A sales area: you can buy your ZAG skis here and have them fitted and prepared according to your expectations with bindings, skins and crampons. You will also find all our ranges of accessories: poles, covers, textiles. Whether you want to hit the slopes or go hiking, we have the right equipment for you!

A space for exchange: welcomed by professionals but above all by passionate skiers, you will have the freedom to ask all your questions concerning the equipment, its manufacture, advice on use, maintenance, guarantee and follow-up of the equipment. In addition, the concept store has a prototyping workshop called ZAGLAB. On request, you can visit and understand how a ZAG ski is made and developed.

A test area: at ZAG we want to make sure that the equipment fits you. That's why you can come to the Concept Store to test a pair of skis on the slopes of the Grands Montets and/or while hiking. Do not hesitate to contact us in advance if possible to make a reservation.

To meet us, nothing could be easier! Come to the Concept Store during the season from Monday to Sunday (see detailed timetable below).

Do you have a question? Don't worry, contact us by email or by phone!

Opening hours (in season: early December to late April):

To consult our opening hours click here

Out of season, please contact us before your visit by phone or by mail at the address below


 ZAG's phone number : 0450347578