Iconic Brand



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    A team of 12 passionate and daring ski enthusiasts perpetuate the know-how with the aim of offering quality skis by constantly anticipating the needs of a demanding and limitless discipline. More than just a brand of skis, ZAG symbolises a whole universe of passion.
    ZAG, based in Chamonix, has become in 15 years an authentic reference brand in the field of all-terrain skiing and touring. ZAG continues to seduce skiers looking for exceptional sensations by creating easy, intuitive and high-performance skis for all levels of practice.
    Aware that its playground is under increasing threat, and that the quality of the air in its valley is being debated, ZAG has launched the ZAGreen Program. The aim of this programme is to reduce the environmental impact of the ski industry. The measures that will be taken will concern the manufacture of its products, the practice of skiing and even the daily life of its offi...
    2017 will therefore be the year of its commitment to a global environmental approach. Through the ZAGreen program, ZAG is committed to reducing the environmental impact of its activity and that of its community. Actions are carried out internally and target both its organisation and its products. The Rando range's membership of 1% For the Planet will also help it achieve its...





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  • CAROLINE de Wailly
    CAROLINE de Wailly General manager
    Passion, Authenticity, Commitment and Responsibility are the values of ZAG. They characterise the team that accompanies me and that is at the origin of this beautiful adventure. My role is to make this brand grow and to guarantee to this group of passionate people a working environment where they feel good and where challenges make them vibrate. Fan of the S-112!
    In charge of R&D, I imagine, design and test your next skis. Eternally unsatisfied, I constantly try to improve the performance, lightness, fun and comfort of your skis every year! When I'm not working on prototypes, I love to discover the forests of Cham in S122 193!
  • Romain Chataigner
    Romain Chataigner Commercial manager
    I'm in charge of growing our great brand outside of France, it's a great challenge that's starting to pay off. If I've done my job well you should soon see our skis in all the best spots in the world. Otherwise when I'm not travelling, I'm in Chamonix, shredding my SLAP 104, 112 or 122 when mother nature is with us!
    ALAN LEMASSON Marketing manager
    Digital at ZAG is my game! If you come across a Facebook post, a photo on Instagram, a video on YouTube or even a shoot with some riders, know that I'm not far away! When I'm not riding my downhill mountain bike, I love to go hiking with the UBAC 95 or charging through the magic forest with the SLAP 122.
  • Fabiana Serfaty
    Fabiana Serfaty Logistics Director
    I am responsible for logistics and procurement. I look after the stock in our warehouses in France and the USA. Before the snow arrives I'll be on my road bike discovering a new pass or swimming in a cold lake. Otherwise I'll be on my Harfang 96s training to become a less tropical skier.
    I am responsible for the ZAGREEN programme. My job is to transform the way we think about and carry out ZAG's various projects and activities in order to be more environmentally friendly. In addition, I transform the increasingly innovative ideas and designs of our illuminated shaper into prototypes of riding machines. My favourite playground is La Flégère.
  • Thomas CHABOT
    Thomas CHABOT Sales Coordinator FRANCE
    I am in charge of marketing and development for ZAG in France. If you see skis in the shop, it's because I've been there! You'll find me in the Pendant in Chamonix with my SLAP 112s.
  • Thomas Jourdan
    Thomas Jourdan Concept Store Manager
  • Alix Ameloot
    Alix Ameloot Administrative and Financial Director / Human Resources Director
    In charge of everything that has to do with figures, legal affairs, HR and processes, you will often find me at sunrise on a ridge, on skis or trainers. I love D+ and wild landscapes, whether it's in the summer when I'm trail running or in the winter when I'm ski touring, it's with Adret 88s on my feet that I climb.
  • Juliette Barbier
    Juliette Barbier Administrative & Financial Assistant
    In charge of the accounting but also of the after-sales service in Chamonix, I am part of the hidden side of each pair of ZAGs! At ease both on and off the slopes, up and downhill, it is with my UBAC 95s on my feet that you will be able to meet me this winter.
  • Alice DOLIGEZ
    Alice DOLIGEZ Sales manager
    Being ZAG's sales assistant is like being the Swiss Army knife for salespeople. If you see skis in a shop, it's because I've been there. If I don't have my climbing shoes on, it's because I'm having a great time hiking with Ubac 95 or in the resort with my H-96.
  • Marine Testou
    Marine Testou Event Manager
    The fun is over here! I'm in charge of all the events, especially the ski tests where you can discover our skis in the four corners of the Alps this winter but also the
  • Jérôme Bruley
    Jérôme Bruley Design Manager
    I'm in charge of all the graphic design at ZAG and you'll find my work on our social networks as well as in the shop window. If you can't find me in the office it's because I'm in the mountains exploring a new area by bike or ski.
    Paul CHEVALLOT Prototypist
    Prototypist of the brand, I work in collaboration with Bastien to design the skis of tomorrow! The Zag Lab is my world and I invite you to come and discover it! I will be happy to explain you how your boards are made! If I'm not the head in resin, you can see me on the slopes or rather outside!
  • Théo Voinchet
    Théo Voinchet Trade marketing manager
  • Camille PICHOT
    Camille PICHOT Back office assistant
    As a new member of the back-office team, if your web order arrives without a hitch, it means that my work is well done! If I'm not in the office, it's because I'm discovering my new living environment!
  • Juliette Lauria
    Juliette Lauria Financial assistant
  • Blandine Passot
    Blandine Passot Logistic & ADV Manager
  • Juliette Lauria
    Juliette Lauria Financial assistant






team riders & pro

A team of professionals who take pleasure in sliding down the most challenging slopes in complete safety thanks to exceptional skis.



Elevate Your Sensations





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In 2023 we celebrated 20 years of ZAG!

20 years that our team of enthusiasts has been working to bring you the best possible skis.

For the occasion we unveiled a special anniversary collection: "the 20 years collection".

- 1 Exclusive ski touring: a pair of UBAC limited edition for our 20th anniversary with an exclusive design

-New in the textile department: We offer a selection of sweatshirts and tee shirts in the colours of our anniversary.

- And finally, an exclusive collaboration with Alain Desez, high mountain guide in Chamonix and creator of "Alain's sticks". Poles with a unique style and technicality, come and discover the limited edition of the 20 years!


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Wadeck Gorak won the Verbier Xtreme with one of the smoothest ski runs of all time on the Bec des Rosses. He placed 5th overall among the world's elite freeriders and qualified for a second season on the Freeride World Tour... The SLAP 112 is not just a toy, it can also be used by the best in their quest for the ultimate performance!

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After several years of development, the new Ubac, the most versatile ski on the market, is finally available.

The 3D construction is being extended to the entire rando range.

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ZAG is celebrating its 15th anniversary and is producing 150 pairs of the legendary BIG, which opened the doors of off-piste skiing to all skiers.


Customisation is making its appearance with DIY (Design It Yourself): choice of colours, message, each pair of ZAGs becomes unique!


Caroline de Wailly, Marketing Director, becomes Managing Director.

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ZAGREEN Program: Eco-responsibility and eco-design become the priority. New materials, new manufacturing processes, new rules of life, our playground must not be damaged anymore!



The ZAG LAB, the heart of the brand's R&D, opens its doors for even more efficient development!

"Elevate Your Sensations", juniors and women take on a new dimension in the ZAG offer. The pro shop becomes a concept store for even more conviviality!

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The Adret is now under a kilogram and allows raid and mountain race enthusiasts to discover the absolute comfort of ultra light skis: No Compromise.

Graphic redesign by the Be-Poles studio, implementation of the new MULTRI TRACKS FINDER'S logo.

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The design of the skis is taken in hand by the Be-Poles Studio.

Skiers who are looking for positive and negative vertical drop can now meet on the freerando.com website as well as in Chamonix on the first Freerando competition in the world, the BANZAG.




The Ubac revolutionizes the Touring ski and allows tourers and freeriders to meet around a new kind of skis that are both wide and light. The Freerando movement takes off.

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Chamonix is the world's leading freeride resort and after opening a pro shop there in 2010, ZAG will be setting up shop at the foot of the Grands Montets in 2011. A new base and soon a new laboratory will allow the company to accelerate the development process of the equipment and to explore new solutions around the manufacturing of skis.

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Julien Lopez, pro rider of the ZAG team becomes Freeride World Champion with the mythical H-112 skis : H for Hospital, 112 for the emergency number... The powder gun dedicated to the most committed riders!

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Innovation remains at the heart of the strategy and if the Rocker has also made its appearance at other brands, at ZAG, it is the advent of the Double Rocker with the SLAP model (Style Libre Arrière Pays, literal translation of the Anglo-Saxon term Freestyle Backcountry). Even easier to pivot, even more lift and still at the origin of a new small revolution quickly imitated by the competition.

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Franck Bernes-Heuga, a rider from the ZAG team, took over the reins and quickly supported by new investors, they brought in a new dynamic serving a clear ambition: to become the reference brand on the freeride ski market.

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Wide, long and progressive tips (in other words, the first "Rocker") combined with very short radius, the patent is registered and the effects on the snow are so noticeable that ZAG wins the Brand New Award at the IPSO in Munich (the prize for the best innovation in the field of sport).

The Freeride 75 and the Gold, the largest ski on the market (up to 201cm with 93cm at the base) complete the offer. This is the beginning of the ZAG wave!

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Based in Bourg Saint Maurice, high level snowboarder, ski instructor and shaper of the snowboard brand Nidecker, Stéphane Radiguet aka Zag, imagines a revolutionary pair of skis. The idea is simple: to allow all skiers to find all the sensations of snowboarding and to give them the possibility to both carve on the piste and float in the powder with disconcerting ease. The BIG 84 was born!



ZAG is a know-how that was born in France in 2002 and more precisely in Bourg St Maurice.

A new independent ski brand that emerged at a time when snowboarding was cool but skiing a little less so. The idea of Stéphane Radiguet, aka ZAG, was to bring back the feeling of snowboarding on skis by developing a ski with a new technology, the rocker. In 2003, this rocker technology was awarded an ISPO Brand Award, and in 2008 we launched the first double rocker technology with the development of our SLAP range: a concentrate of our know-how.

We were just a small French ski brand in development at the time, and in 2010 we decided to think bigger by moving to Chamonix Mt-Blanc, the world capital of mountaineering and freeride skiing, to be among the biggest in French skiing. This is where our concept store, our headquarters and the famous LAB are located today. Indeed, ZAG skis are thought out, prototyped and tested in Chamonix, at the foot of the Grands Montets, by ski enthusiasts.



The LAB: a prototyping workshop in the heart of the French Alps

The Lab is where all the magic of ZAG begins. Since 2015 Bastien Saillard, head of R&D, has been imagining, designing and testing your next skis.

It is here in the French Alps that the prototypes of the future ZAG models appear and are tested in the wake of the Grands Montets ski area, the Mecca of freeride in France. This proximity to the ski area allows us to react quickly and efficiently. Indeed, if there are things that need to be modified or improved on the skis, as soon as Bastien gets back from a riding session, he can modify his prototypes as he sees fit and thus arrive at the perfect "recipe" to offer you ever more efficient skis!




Our shop in Argentière

Our shop is also at the foot of the Grands Montets! Don't hesitate to stop by on your way to ride to test a pair of SLAP 112s if mother nature is on our side or a pair of HARFANG 86s to carve the piste in big curves. We offer ski tests all winter long on all our models and if you decide to go ahead and buy a pair, come to the shop and our salesman will be happy to advise you and tell you more about the brand (and maybe even show you around the Lab?)




The brand's headquarters

And not surprisingly (you may have guessed it) but our headquarters is at the foot of the Grands Montets in Argentière! This is where all our small team works to offer you the best possible services. From the HR department, to the accounting department, to the marketing and events department, all the people at ZAG bring the brand to life at an altitude of 1250 m in the heart of the mountains.


In short, at ZAG we are committed to our French know-how to guarantee you good and beautiful skis from Chamonix! And if you come to ride here, don't hesitate to come and visit the shop!